{"id":634,"date":"2020-09-07T08:57:02","date_gmt":"2020-09-06T23:57:02","guid":{"rendered":"https:\/\/lessis.jp\/?p=634"},"modified":"2020-09-08T15:17:42","modified_gmt":"2020-09-08T06:17:42","slug":"%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%83%95%e3%83%ac%e3%83%bc%e3%83%a0%e3%83%af%e3%83%bc%e3%82%af%e5%85%a5%e9%96%80%ef%bc%88%e3%82%a2%e3%82%a4%e3%83%87%e3%82%a2%e6%b7%b1%e5%a0%80%ef%bc%89","status":"publish","type":"post","link":"https:\/\/lessis.jp\/?p=634","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u5165\u9580\uff08\u30a2\u30a4\u30c7\u30a2\u6df1\u5800\uff09"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/pw\/ACtC-3dmtwivoU8KvECyy9d9JlS-JG78fAzLcLgItf1YnFLS6WM4fpoZrrubNuZuBWPoD6AK29nn2WAIDDgrgKhpmlOuZRCCIU1tL8-mZgZha7DF_akG-x5e8BY7UFlY-8570ElS1OOxS0KuNDJ-AeigvV9M=w1017-h677-no?authuser=1\" alt=\"\"\/><\/figure>\n\n\n\n<ul><li>\u30d3\u30b8\u30cd\u30b9\u306b\u4f7f\u308f\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3044\u308d\u3044\u308d\u3042\u308b\u304c\u3001\u3072\u306d\u308a\u51fa\u3057\u305f\u30a2\u30a4\u30c7\u30a2\u3092\u6df1\u5800\u3059\u308b\u969b\u306b\u4f7f\u3048\u308b\u3082\u306e\u3092\u8abf\u67fb\u3057\u305f\u3002<\/li><li>4C\u5206\u6790<\/li><li>4P\u5206\u6790<\/li><li>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9<\/li><li>3C\u5206\u6790<\/li><li>STP\u5206\u6790<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4C\u5206\u6790<\/h3>\n\n\n\n<ul><li>\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002<\/li><li>Customer Value\uff1a\u9867\u5ba2\u4fa1\u5024<\/li><li>Cost\uff1a\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u7d4c\u8cbb\u3002\u6642\u9593\u7684\u3001\u5fc3\u7406\u7684\u306b\u3082\u3002<\/li><li>Convenience\uff1a\u9867\u5ba2\u5229\u4fbf\u6027\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u81ea\u4f53\u3067\u306f\u306a\u304f\u305d\u308c\u3089\u306e\u5165\u624b\u3057\u3084\u3059\u3055\u3002<\/li><li>Communication\uff1a\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3002\u9867\u5ba2\u304c\u5165\u624b\u3067\u304d\u308b\u60c5\u5831\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8fd4\u305b\u308b\u304b\u3002<\/li><li>\u9867\u5ba2\u4fa1\u5024\u3060\u3051\u3067\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u6982\u8981\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u308b\u3002Convenience\u3068Communication\u304c\u308f\u304b\u308a\u306b\u304f\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u5143\u3005\u306f4P\u5206\u6790\u306e\u6539\u5584\u304b\u3089\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u305f\u3081\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4P\u5206\u6790<\/h3>\n\n\n\n<ul><li>\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308b\u5074\u306e\u8996\u70b9\u3067\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002<\/li><li>Product\uff1a\u88fd\u54c1<\/li><li>Price\uff1a\u4fa1\u683c<\/li><li>Place\uff1a\u6d41\u901a<\/li><li>Promotion\uff1a\u8ca9\u4fc3<\/li><li>\u524d\u8ff0\u306e\u901a\u308a\u30d7\u30ed\u30c0\u30af\u30c8\u30a2\u30a6\u30c8\u306e\u767a\u60f3\u306e\u305f\u3081\u3001\u3042\u3048\u3066\u4f7f\u3046\u5fc5\u8981\u306f\u306a\u3044\u3060\u308d\u3046\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9<\/h3>\n\n\n\n<ul><li>\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u304c\u5408\u81f4\u3059\u308b\u3068\u3053\u308d\u3092\u63a2\u3059\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u5171\u306b\u81ea\u793e\u88fd\u54c1\u306e\u63d0\u4f9b\u4fa1\u5024\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u3060\u308d\u3046\u3002<\/li><li>Value Proposition\uff1a\u9867\u5ba2\u3078\u306e\u63d0\u4f9b\u4fa1\u5024\u3002\u3072\u3068\u307e\u305a\u7c21\u6f54\u306b\u3002<\/li><li>Customer Segmentation\uff1a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3002<\/li><li>Customer Job(s)\uff1a\u9867\u5ba2\u304c\u9054\u6210\u3057\u305f\u3044\u3053\u3068\u3002\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u3002\u6a5f\u80fd\u7684\u306b\u306f\u5177\u4f53\u7684\u306a\u884c\u52d5\u3084\u72b6\u6cc1\u3001\u793e\u4f1a\u7684\u306b\u306f\u5468\u308a\u306e\u8a55\u4fa1\u3001\u611f\u60c5\u7684\u306b\u306f\u500b\u4eba\u306e\u6c17\u6301\u3061\u3068\u306a\u308b\u3002<\/li><li>Gains\uff1a\u8ab2\u984c\u89e3\u6c7a\u306b\u3088\u3063\u3066\u9867\u5ba2\u304c\u5f97\u3089\u308c\u308b\u5229\u5f97\u3002\u3069\u306e\u3088\u3046\u306b\u5f97\u3089\u308c\u308b\u306e\u304b\u3002\u526f\u6b21\u7684\u306a\u52b9\u679c\u306f\u3042\u308b\u306e\u304b\u3002<\/li><li>Pains\uff1a\u8ab2\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306e\u30cf\u30fc\u30c9\u30eb\u3084\u30ea\u30b9\u30af\u3002Gains\u306e\u88cf\u8fd4\u3057\u3067\u3042\u308b\u3053\u3068\u3082\u3002<\/li><li>Products &amp; Services\uff1a\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9<\/li><li>Gain Creators\uff1a\u9867\u5ba2\u306b\u5229\u5f97\u3092\u3082\u305f\u3089\u3059\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5185\u5bb9<\/li><li>Pain Relievers\uff1a\u9867\u5ba2\u306e\u60a9\u307f\u3092\u53d6\u308a\u9664\u3051\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5185\u5bb9<\/li><li>\u3053\u308c\u3089\u3092\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u4f55\u304c\u5408\u81f4\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3002\u300c\u79c1\u305f\u3061\u306e&#8221;Product&amp;Services&#8221;\u306f\u3001&#8221;Gain Creators&#8221;\u3084&#8221;Pain Relievers&#8221;\u306b\u3088\u308a\u3001&#8221;Customer Job(s)&#8221;\u3092\u6210\u3057\u9042\u3052\u305f\u3044&#8221;Customer Segmentation&#8221;\u3092\u52a9\u3051\u307e\u3059\u300d\u306a\u3069\u3002<\/li><li>\u3053\u306e\u4eee\u8aac\u3092\u5143\u306b\u3001\u4ee5\u4e0b\u306e\u4e09\u3064\u306e\u691c\u8a3c\u3092\u9032\u3081\u308b\u3002<\/li><li>Customer Problem Fit\uff1a\u9867\u5ba2\u306f\u672c\u5f53\u306b\u305d\u306e\u8ab2\u984c\u3092\u6301\u3063\u3066\u3044\u308b\u304b<\/li><li>Problem Solution Fit\uff1a\u305d\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u81ea\u5206\u305f\u3061\u306e\u30a2\u30a4\u30c7\u30a2\u306f\u59a5\u5f53\u3067\u3042\u308b\u304b<\/li><li>Product Market Fit\uff1a\u305d\u306e\u5546\u54c1\u306e\u5e02\u5834\u306f\u5b58\u5728\u3059\u308b\u304b<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3C\u5206\u6790<\/h3>\n\n\n\n<ul><li>4C\u5206\u6790\u3068\u540d\u524d\u306f\u4f3c\u3066\u3044\u308b\u304c\u76ee\u7684\u304c\u7570\u306a\u308a\u3001\u5e02\u5834\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002<\/li><li>Customer\uff1a\u9867\u5ba2\u30cb\u30fc\u30ba\u3001\u5e02\u5834\u306e\u898f\u6a21\u3084\u6210\u9577\u6027\u306a\u3069<\/li><li>Competitor\uff1a\u7af6\u5408\u306e\u30b7\u30a7\u30a2\u3001\u7279\u5fb4\u3001\u6226\u7565\u306a\u3069<\/li><li>Company\uff1a\u81ea\u793e\u306e\u73fe\u5728\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u4e8b\u696d\u3001\u6226\u7565\u306a\u3069<\/li><li>\u3057\u304b\u3057\u4f7f\u3044\u65b9\u306b\u3088\u3063\u3066\u306f\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d1\u30b9\u306e\u307e\u3055\u306b&#8221;Value Proposition&#8221;\u306e\u691c\u8a0e\u306b\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li><li>Customer\uff1a\u9867\u5ba2\u30cb\u30fc\u30ba\u306f\u5909\u308f\u3089\u305a\u3002<\/li><li>Competitor\uff1a\u7af6\u5408\u5546\u54c1\u306e\u63d0\u4f9b\u4fa1\u5024<\/li><li>Company\uff1a\u81ea\u793e\u5546\u54c1\u306e\u63d0\u4f9b\u4fa1\u5024<\/li><li>Customer \u2227 Company \u2227 not (Competitor)\uff1a\u4ed6\u793e\u306f\u6e80\u305f\u305b\u306a\u3044\u304c\u3001\u81ea\u793e\u306f\u6e80\u305f\u305b\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3067\u3042\u308a\u3001\u307e\u3055\u306b&#8221;Value Proposition&#8221;\u3067\u3042\u308b\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">STP\u5206\u6790<\/h3>\n\n\n\n<ul><li>\u9867\u5ba2\u3092\u7279\u5b9a\u3057\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u8981\u56e0\u306e\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002<\/li><li>Segmentation\uff1a\u5e02\u5834\u306e\u7d30\u5206\u5316<\/li><li>Targeting\uff1a\u7d30\u5206\u5316\u3055\u308c\u305f\u5e02\u5834\u306e\u4e2d\u3067\u72d9\u3046\u9867\u5ba2<\/li><li>Positioning\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3002\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u65b9\u6cd5\u3002<\/li><li>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306e&#8221;Customer Segmentation&#8221;\u306e\u691c\u8a0e\u306b\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u53c2\u8003\u6587\u732e<\/h3>\n\n\n\n<ul><li>Career Theory\u904b\u55b6\u4e8b\u52d9\u5c40\uff082020\u5e74\uff09<a rel=\"noreferrer noopener\" href=\"https:\/\/career-theory.net\/business-flamework-3002\" target=\"_blank\">\u56f3\u89e3\u3068\u4e8b\u4f8b\u3067\u308f\u304b\u308b\u30d3\u30b8\u30cd\u30b9\u554f\u984c\u89e3\u6c7a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af20\u9078<\/a><\/li><li>\u682a\u5f0f\u4f1a\u793ebridge\uff082020\u5e74\uff09<a rel=\"noreferrer noopener\" href=\"https:\/\/www.bridgedesigners.com\/topics\/4039\/\" target=\"_blank\">\u9867\u5ba2\u8ab2\u984c\u3068\u63d0\u4f9b\u4fa1\u5024\u3092\u6574\u7406\u3059\u308b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u306e\u4f7f\u3044\u65b9<\/a><\/li><li>\u6771\u4eac\u30b7\u30b9\u30c6\u30e0\u30cf\u30a6\u30b9\u682a\u5f0f\u4f1a\u793e\uff082020\u5e74\uff09<a rel=\"noreferrer noopener\" href=\"https:\/\/media.bizmake.jp\/method\/about-vpc\/\" target=\"_blank\">\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9(VPC)\u3068\u306f\uff1f<\/a>BizMake<\/li><li>\u682a\u5f0f\u4f1a\u793e\u30ea\u30b3\u30fc\uff082020\u5e74\uff09<a rel=\"noreferrer noopener\" href=\"https:\/\/drm.ricoh.jp\/lab\/glossary\/g00037.html\" target=\"_blank\">\u58f2\u308c\u308b\u8ca9\u4fc3\u6226\u7565\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\uff01STP\u5206\u6790\u3068\u306f\uff1f<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u306b\u4f7f\u308f\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3044\u308d\u3044\u308d\u3042\u308b\u304c\u3001\u3072\u306d\u308a\u51fa\u3057\u305f\u30a2\u30a4\u30c7\u30a2\u3092\u6df1\u5800\u3059\u308b\u969b\u306b\u4f7f\u3048\u308b\u3082\u306e\u3092\u8abf\u67fb\u3057\u305f\u3002 4C\u5206\u6790 4P\u5206\u6790 \u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9 3C\u5206\u6790 STP\u5206\u6790 4C\u5206\u6790 \u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3059 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lessis.jp\/?p=634\" class=\"more-link\"><span class=\"screen-reader-text\">&#8220;\u30d3\u30b8\u30cd\u30b9\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u5165\u9580\uff08\u30a2\u30a4\u30c7\u30a2\u6df1\u5800\uff09&#8221; 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